Makarem Hotels, the award-winning Saudi hotel brand owned by Dur Hospitality Company, participated in ITB- Berlin ‘‘The Global Trade Industry’s Leading Trade Show’’. Held from 8-12 March 2017, in Berlin, Germany, the leading tourism exhibition gathers prominent tourism, travel and hospitality leaders from around the globe.
As a Saudi Brand, Makarem took part in this prestigious business platform to unleash the Kingdom’s vast tourism potential and showcase the expertise of local operators to the global audience which creates a much-needed international exposure on the prominent hospitality sector in the Kingdom.
This participation facilitated the transfer of knowledge between local and global hospitality players, thus enabled Makarem Hotels to enrich the Saudi hospitality market with new services, trends, innovation and best-operating practices used worldwide.
Dr. Badr Al Badr, CEO of Dur Hospitality said: ‘’This convention presents a unique opportunity to communicate directly with our valued partners, understand the increased needs and demands of international religious and business visitors, showcase our unique services, and expand our reach by achieving a higher return on investment for our stakeholders’’.
“Makarem is currently in the process of strengthening its presence in the western region to better serve the visitors of the two holy cities of Makkah Al-Mukarrama and Al-Madinah Al-Munawarah,” AlBadr concluded.
Makarem Hotels are committed to apply international hospitality standards in their hotels and upgrade the level of services they offer in the Kingdom, to meet guests’ changing expectations
