Dur Hospitality Sponsored the «Raising Commercial Awareness and The Marketplace Entry Strategy» workshop that falls under “Forsaty” Initiative developed by Basmat Al Feker Foundation, which was held at the Courtyard Hotel Riyadh in May 2016.
The workshop was designed to guide talented women who own products and small projects to develop their business by enhancing their leadership skills thus enabling them to work effectively in a competitive environment locally and regionally.
Several topics were discussed during the workshop that focused on the business owner herself.
Motivation, discovering and unleashing the personal strengths, developing inner skills through awareness and flexibility, enhancing interpersonal skills, which are necessary to build good relationships within the community and utilizing them as a database for business needs.
It also discussed business ethics, social intelligence, and sales skills. Furthermore, it highlighted the importance of having key selling points that ensure business continuity and high return on investment.
Dur Hospitality is well known for the role it plays in supporting women and enhancing their role in the social and business community; such initiatives and workshops that support Saudi women from an economic and marketing perspective helps Dur to attract local calibers and conduct the necessary training to enhance its effective contribution towards recruiting young Saudi men and women in the Kingdom.
